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spdickey

smart to sell 30,000 first year

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11/28/2007 http://www.theautochannel.com/news/2007/11/28/072071.html

Smart says more than 30,000 consumers have put down a refundable $99 deposit to reserve a Smart car. The company is hoping to move at least 30,000 units in the first year. Not many U.S. subcompact cars sell in the 30,000-unit range.

Close competitors like the Kia Rio and Scion xA sold 28,388 units and 32,603 units in 2006, respectively, while the significantly larger Scion xB sold 61,306 units and the popular Mini Cooper sold 39,171 units.

With 30,000 reservations, less about 20-25% who drop out leaving upwards of 6,000 cars for walk-ins, its going to be a good year for smart.

Looks like all of us will get our cars in 2008.

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It'll be interesting to see just how quickly this will happen. I'm confident that smart's sales will keep the dealers hungry for inventory for quite some time unless they can make production even more efficient than it already is. I'm sooo looking forward to any announcement from smart these next two months concerning this subject. This is waaay more fun than the presidential primary process, wouldn't you say?

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