Meaning of the Smart emblem

[mas 2]

It is probably hiding in plain site but what does the Smart C> emblem mean?

 

I recently learned that the Toyota emblem has all the Toyota letters superimposed in the emblem (with a bit of imagination).

[Nigel 283]

From Wikipedia 

 

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART".[6] In its branding, the company lowercases its logotypeand the logo incorporating a "c" and an arrow for the car's "cute", "compact", and "forward-thinking" styling, respectively

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART".^[6] In its branding, the company lowercases its logotypeand the logo incorporating a "c" and an arrow for the car's "cute", "compact", and "forward-thinking" styling, respectively

[Willys 741]

10 hours ago, Nigel said:

From Wikipedia 

 

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART".[6] In its branding, the company lowercases its logotypeand the logo incorporating a "c" and an arrow for the car's "cute", "compact", and "forward-thinking" styling, respectively

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART".^[6] In its branding, the company lowercases its logotypeand the logo incorporating a "c" and an arrow for the car's "cute", "compact", and "forward-thinking" styling, respectively

That description of the meaning may as well be in Chinese....lol...so to speak ....may as well say we liked it so that is why....lol

I remember that the appeal or marketing of the car with regard to the Swatch watch company was that the watch had different faces etc that could be interchanged(no)?   And the car had plastic body panel that also could be interchanged when your mood changed so to speak..lol.

As for that right facing arrow....isn't that the mathmatical symbol of greater than...? Or do I have it backwards and it's less than which makes no sense if relating to a car or product. You would want it to be greater than.....their competition..?

 

Just my way of seeing what it means...?????